“When the going gets tough, the tough gets going” needs to be the motto of business leaders because there is a wide variety of obstacles that would impede the road to success. Even the world’s most renowned entrepreneurs did not – or do not – have it easy.
For instance, Amazon founder Jeff Bezos, who is currently listed as the wealthiest person in terms of net worth, also struggled during the first years of his business venture. While Amazon had initial success after its inception in 1994, the dot-com bubble burst in 2001 led to massive retrenchment and a reevaluation of the business model.
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For instance, Amazon founder Jeff Bezos, who is currently listed as the wealthiest person in terms of net worth, also struggled during the first years of his business venture. While Amazon had initial success after its inception in 1994, the dot-com bubble burst in 2001 led to massive retrenchment and a reevaluation of the business model.
Bezos and his team powered through, which resulted in Amazon becoming the largest internet retailer in the world and most valuable retailer in the country, a defining force in American culture.
Until now, Bezos still faces challenges, most notably political issues. But Amazon continues to grow and has even expanded its reach beyond the internet. Just recently, the tech giant has made its presence known in the brick-and-mortar retail industry.
Bezos has mastered the art of persistence, and it is a trait that every entrepreneur should learn, especially now that the market, which is already competitive, continues to evolve.
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Originally from Mexico, Edgar Gonzalez moved to the U.S. in 1992, where he began his career as an entrepreneur. After taking paralegal classes at Fullerton College, he established a paralegal clinic with his first wife. Presently, he is a resident of Santa Ana, CA, where he has opened and managed a legal service company. See more information about Mr. Gonzalez here.
