Saturday, June 30, 2018

Business And Charity: Investing In Your Community

Giving back is always a good idea, regardless of the amount or nature of donation.  One great way to give back to those who supported an entrepreneur’s venture is investing in the community.  While there are numerous non-profitable organizations and volunteer groups that help provide for the community’s needs, they simply can’t do it alone and would need the network and resources of businesses.

Investing in the community gives tangible benefits to the business.  If a business gives enough, it can use the charitable deduction on its income tax.  Donating goods and services to a community is a great way to get the word out and promote a business.  Local newspapers might pick up stories in which charitable organizations recognize their donors, which constitutes excellent publicity for the business.  Teaming up with non-profitable organizations and sponsoring their events exposes the business to a greater network.



Businesses can help communities in simple ways, such as offering products and services at local events, donating to the food bank, supporting a kids’ sports team, offering the use of a delivery vehicle for a local activity, donating a portion of the sales to a chosen charity, or providing a charity group free workspace on one’s office for their meetings.

Going pro bono has an invaluable impact on the community, and businesses have to be aware of this.  Everyone’s a part of the community in the first place, and a person always reaps what they sow.


Image source: bankaco.com

Edgar Gonzalez is an entrepreneur and philanthropist based in Santa Ana, California. He acknowledges that the wealth he has is from God and he donates to various communities and charitable institutions. For more updates on business and charity, visit this blog.

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